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CPG – Avoiding a Loss from Misse

CPG – Avoiding a Loss from Missed POS Forecasts

Background: This leading dental care brand is an international client in multiple markets. As part of a brand extension, they launched a new formula, which ...

How Stanfield’s Achieved More fo

How Stanfield’s Achieved More for their Exposed Campaign

Background: Stanfield’s was looking to execute an “America’s Got Talent“ style of contest, called “Exposed.” The campaign included an integrated broadcast ...

Consumer Electronics – Exploring

Consumer Electronics – Exploring Digital Audio during a High-Demand Season

Background: This manufacturer of consumer electronics in Canada was looking to promote their Holiday Sale and increase awareness of the brand’s new High En ...

CPG – Using Trade Credits to Sup

CPG – Using Trade Credits to Support a New Product Launch

Background: This well-known frozen food manufacturer was planning for the Canadian launch of a new product under a new brand name, with the goal of targeti ...

CPG – An Innovative Solution to

CPG – An Innovative Solution to Prevent a $300K Write-down

BACKGROUND This leading packaged food manufacturer in Canada was faced with a business challenge when one of their brands, a p ...

Health & Wellness CPG – Sal

Health & Wellness CPG – Sales Lift for a Discontinued Product

Background: This manufacturer of health & wellness packaged goods in Canada was facing a write-down of inventory when one of their products was suddenl ...

A Chocolate Manufacturer’s Seaso

A Chocolate Manufacturer’s Seasonal Approach to Inventory Management

Background: Since 2011, this partner has used Active’s strategic solution to maximize their return on 27 different seasonal inventories. This allows them t ...

CPG – Supporting a Marketing Dep

CPG – Supporting a Marketing Department with Active’s Media Expertise

Background: This client initially came to Active in Canada to solve an inventory challenge when faced with delisting as well as slow-moving product in Cana ...

CPG – Turning a Short-Coded Nigh

CPG – Turning a Short-Coded Nightmare into Media Opportunity

Challenge: Our client forecasted higher sales of a new product than they were able to achieve in the Canadian marketplace, and were forced to deal with exc ...

CPG – Securing Premium Commercia

CPG – Securing Premium Commercial Airtime During the Super Bowl

Background: This popular dental care brand is an international client that has been leveraging Active International’s corporate trade expertise to provide ...

Maximizing Value of Pharmaceutical Clo

Maximizing Value of Pharmaceutical Closeout Inventory

Challenge: A Pharmaceutical Company in Canada was looking for a new solution to obtain additional value for their close out inventory of over-the-counter p ...

Consumer Electronics – Making Ro

Consumer Electronics – Making Room for a New Product Line

Challenge: A Consumer Electronics company in Canada was launching an updated line of electronics and was sitting on inventory of last year’s model. Selling ...