Background:

This manufacturer of health & wellness packaged goods in Canada was facing a write-down of inventory when one of their products was suddenly discontinued.

Active Innovation:

• Active purchased the inventory in cash for the full wholesale value. In exchange, the client committed to place $1.8MM of media spend through Active.
• Active works closely with the client’s AOR to execute their media buys according to the plan and rates outlined by the AOR.

Achieving More:

By leveraging Active’s Cash Cross-Purchase Solution, this client was able to:

• Receive the full wholesale value of their inventory in cash up front.
• Mitigate a loss by avoiding an inventory write-down
• Experience an immediate financial benefit
• Hit their sales targets for the year.

To explore how Active International can help your business achieve more, get in touch.