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News and Insights

News and Insights

White papers

The C-Suite Guide to Corporate Trade

Businesses today are faced with tremendous pressure to navigate between now and next. EBITDA is everyone’s responsibility, and Senior Executives are tasked with uncovering and bringing opportunities to the table that will drive efficiency and v ...

The Financial Director’s Guide to Corporate Trade

Businesses today are faced with tremendous pressure to navigate between now and next. EBITDA is everyone’s responsibility, and financial professionals are tasked with ...


Putting the ROI Back in Sponsorships with Corporate Trade

By Steve Muscat, VP Strategic Partnerships In a precision-marketing world, there are some who say the art of mass reach and brand building is losing its way. Tried-and-true methods of building brands are set aside in favour of data-driven programm ...

What The C-Suite Should Know About Programmatic Media

Originally published on - click here to view the original article By Darren Riley, SVP International Media with Active International, and an expert in global media negotiation. Across 35-plus years in the media business, I’ve obser ...

Satisfying commercial solutions

As published by Retail World August issue 2021. Active International's Head of Commercial Cameron Baxter discusses his recent appointment and the evolution of corporate trade in Australia. You have been recently appointed the new Head of Commerci ...


Globe & Mail: Canada’s Best Workplaces

Canada's Best Workplaces 2021 "High-trust, high-performance cultures stand out. In challenging times, these organizations show we are Better Together." Active Interna ...

Celebrating Diversity with a Live Cook-Along

  We partnered with the China National Tourist Office London and marketing consultant specialists Make it China to help organise an event that would bring our i ...

Launching our new podcast series What’s Next

Launching officially on 26th January, Karim Kanji from the Candian Active International office will be hosting and interviewing guests from around the world for their p ...


Active Pride: Opening Minds, Changing Live – Mark Tewksbury’s Story on Psychological Safety

Gold medalist Mark Tewksbury shared his inspiring journey and delved into the powerful themes of resilience, the transformative impact of safe spaces on mindset and output, and the indispensable value of inclusion. Drawing from his personal experienc ...

#Media360 Webinar- The Everchanging Face Of Privacy

The laws governing privacy in Canada are undergoing rapid change, particularly for organizations that collect and use the personal information of their clients and customers. These changes have been driven by both public and government concerns, but ...

Webinar : Putting the ROI back into Sponsorships

Listen to Active International's Steve Muscat, VP Strategic Partnerships, as he explores on how Sponsorships can be an impactful way to build mass reach and brand equity, but can be overlooked in the media mix. This webinar, originally hosted for mem ...

Success stories

Post Consumer Brands

“Active’s inventory solution helps us recover write downs, reduce our cost of sales, and improve our overall profitability. What started as a single transaction quickly turned into many, and we have since built Active’s trading model int ...

Canadian Tire Corporation

“The Active team is wonderful to work with. They are always collaborative not only with us but with our AOR and in times of success and challenges. They proactively offer solutions and adapt to our needs to ensure they deliver value to CTC.” C ...


“We have been in a successful partnership with Active International for several years. Active has consistently succeeded in reselling our stock and have allowed us to keep the media plan unaltered and aligned to our business strategies and the K ...

Press releases

Active Recruits Caroline Breton to Lead New Canadian Brand

Caroline Breton’s Previous Positions Include Roles at Dentsu, Group M and Publicis   (Toronto, ON) February 22, 2023 - Active International, a global leader in media and supply chain innovation, is thrilled to announce that Caroline Breton ...

Active International and the Gord Downie & Chanie Wenjack Fund Team Up to Unveil Markham’s First Legacy Space

The Legacy Space is a launchpad for learning and an important step in the journey towards reconciliation.   (Markham, ON) October 17th, 2022 – In partnership with the Gord Downie & Chanie Wenjack Fund (DWF), Active International, a m ...

Great Place To Work Certified 2022

  Toronto, ON -Active International Canada is proud to announce that for the fourth year in a row we have been certified as a Great Place to Work® after a thorough, independent analysis conducted by Great Place to Work Institute® Canada ...

Meet Our Thought Leaders

Andrew Bulmer

President, Managing Director

Andrew Bulmer

President, Managing Director

Brad Gilliland

SVP Client Solutions

Brad Gilliland

SVP Client Solutions

Joanne Crump

SVP Integrated Media

Joanne Crump

SVP Integrated Media

Mimi Salviato

SVP Media

Mimi Salviato

SVP Media