Background:

This popular dental care brand is an international client that has been leveraging Active International’s corporate trade expertise to provide savings for their media campaigns since 2013.

Active Innovation:

• In one popular campaign, the brand’s marketing team was able to tap into Active International’s unique trading relationships with media in both the US and Canada. They secured premium commercial airtime and social media reach during the Super Bowl, at outstanding value.

Achieving More:

• By being agile and seizing this time-limited opportunistic media bundle, the client was able to offset half the cost of their Super Bowl ad using trade credits.
• Active helped this brand achieve more: significant ROI, and amplified reach for their inspiring and socially conscious brand campaign.