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CPG – Avoiding a Loss from Misse
CPG – Avoiding a Loss from Missed POS Forecasts

Background: This leading dental care brand is an international client in multiple markets. As part of a brand extension, they launched a new formula, which ...

CPG – Using Trade Credits to Sup
CPG – Using Trade Credits to Support a New Product Launch

Background: This well-known frozen food manufacturer was planning for the Canadian launch of a new product under a new brand name, with the goal of targeti ...

Consumer Electronics – Exploring
Consumer Electronics – Exploring Digital Audio during a High-Demand Season

Background: This manufacturer of consumer electronics in Canada was looking to promote their Holiday Sale and increase awareness of the brand’s new High En ...

How Stanfield’s Achieved More fo
How Stanfield’s Achieved More for their Exposed Campaign

Background: Stanfield’s was looking to execute an “America’s Got Talent“ style of contest, called “Exposed.” The campaign included an integrated broadcast ...

CPG – An Innovative Solution to
CPG – An Innovative Solution to Prevent a $300K Write-down

  BACKGROUND   This leading packaged food manufacturer in Canada was faced with a business challenge when one of their brands, a p ...

Health & Wellness CPG – Sal
Health & Wellness CPG – Sales Lift for a Discontinued Product

Background: This manufacturer of health & wellness packaged goods in Canada was facing a write-down of inventory when one of their products was suddenl ...

A Chocolate Manufacturer’s Seaso
A Chocolate Manufacturer’s Seasonal Approach to Inventory Management

Background: Since 2011, this partner has used Active’s strategic solution to maximize their return on 27 different seasonal inventories. This allows them t ...

CPG – Supporting a Marketing Dep
CPG – Supporting a Marketing Department with Active’s Media Expertise

Background: This client initially came to Active in Canada to solve an inventory challenge when faced with delisting as well as slow-moving product in Cana ...

Active International Named Among Canad
Active International Named Among Canada’s Most Admired Corporate Cultures

ACTIVE INTERNATIONAL NAMED ONE OF CANADA’S MOST ADMIRED CORPORATE CULTURES Active delivers high employee satisfaction, low turnover and 60%+ top line growt ...

#Media360 – Data-Driven Media Pl
#Media360 – Data-Driven Media Planning

On October 29th, 2019, Active Canada, in partnership with Food and Consumer Products of Canada (FCPC), hosted an engaging discussion covering one of the mos ...

#Media360 – Data-Driven Media Pl
#Media360 – Data-Driven Media Planning

Active Cares: Rock the Wish 2019
Active Cares: Rock the Wish 2019

In support of each employee's causes that they are passionate about, Active International Canada promotes a Charitable Contribution Matching program where w ...