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Brand Response to Crisis: Fort McMurra

Brand Response to Crisis: Fort McMurray

You’ve pulled over on the side of a country road because one of your back tires has collapsed. You have no cellphone (bear with me), and there isn’t an “ONr ...

Driving Online Sales for a Home Applia

Driving Online Sales for a Home Appliance Manufacturer

Background: This appliance manufacturer was looking to drive awareness and sales of their products, which were sold primarily through dealers, and had just ...

CPG – Avoiding a Loss from Misse

CPG – Avoiding a Loss from Missed POS Forecasts

Background: This leading dental care brand is an international client in multiple markets. As part of a brand extension, they launched a new formula, which ...

CPG – Using Trade Credits to Sup

CPG – Using Trade Credits to Support a New Product Launch

Background: This well-known frozen food manufacturer was planning for the Canadian launch of a new product under a new brand name, with the goal of targeti ...

Consumer Electronics – Exploring

Consumer Electronics – Exploring Digital Audio during a High-Demand Season

Background: This manufacturer of consumer electronics in Canada was looking to promote their Holiday Sale and increase awareness of the brand’s new High En ...

How Stanfield’s Achieved More fo

How Stanfield’s Achieved More for their Exposed Campaign

Background: Stanfield’s was looking to execute an “America’s Got Talent“ style of contest, called “Exposed.” The campaign included an integrated broadcast ...

CPG – An Innovative Solution to

CPG – An Innovative Solution to Prevent a $300K Write-down

BACKGROUND This leading packaged food manufacturer in Canada was faced with a business challenge when one of their brands, a p ...

Health & Wellness CPG – Sal

Health & Wellness CPG – Sales Lift for a Discontinued Product

Background: This manufacturer of health & wellness packaged goods in Canada was facing a write-down of inventory when one of their products was suddenl ...

A Chocolate Manufacturer’s Seaso

A Chocolate Manufacturer’s Seasonal Approach to Inventory Management

Background: Since 2011, this partner has used Active’s strategic solution to maximize their return on 27 different seasonal inventories. This allows them t ...

CPG – Supporting a Marketing Dep

CPG – Supporting a Marketing Department with Active’s Media Expertise

Background: This client initially came to Active in Canada to solve an inventory challenge when faced with delisting as well as slow-moving product in Cana ...

Active International Named Among Canad

Active International Named Among Canada’s Most Admired Corporate Cultures

ACTIVE INTERNATIONAL NAMED ONE OF CANADA’S MOST ADMIRED CORPORATE CULTURES Active delivers high employee satisfaction, low turnover and 60%+ top line growt ...

#Media360 – Data-Driven Media Pl

#Media360 – Data-Driven Media Planning

On October 29th, 2019, Active Canada, in partnership with Food and Consumer Products of Canada (FCPC), hosted an engaging discussion covering one of the mos ...