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Life At Active – Our Corporate C

Life At Active – Our Corporate Culture

We asked our employees what #LifeAtActive means to them. These are just a few of the many reasons why Active has been awarded Canada's Most Admired C ...

#Media360 Webinar – 5 Things Adv

#Media360 Webinar – 5 Things Advertisers Must Know About Podcasts in 2020

In this 30-minute webinar, we’ll explore trends in podcast advertising that will help you maximize your media investments for 2020 and beyond. This webina ...

National Post: Most Admired Corporate

National Post: Most Admired Corporate Cultures

Media company Active International, one of this year’s Most Admired Cultures winners in the Growth category, has built its culture and business model on tru ...

Canadian Grocer Thought Leadership Con

Canadian Grocer Thought Leadership Conference Recap

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery ...

Tactical Inventory Management Brings S

Tactical Inventory Management Brings Sunny Sales Forecast

Regardless of your business sector, you’re likely accountable to a forecast. Generally speaking, a short-term (quarterly) forecast ties into a mid-term ann ...

The #1 resource to manage year-end inv

The #1 resource to manage year-end inventory

With December fast approaching, there are many important concerns with which companies have to deal—including how to manage year-end inventory. T ...

Brand Response to Crisis: Fort McMurra

Brand Response to Crisis: Fort McMurray

You’ve pulled over on the side of a country road because one of your back tires has collapsed. You have no cellphone (bear with me), and there isn’t an “ONr ...

Driving Online Sales for a Home Applia

Driving Online Sales for a Home Appliance Manufacturer

Background: This appliance manufacturer was looking to drive awareness and sales of their products, which were sold primarily through dealers, and had just ...

CPG – Avoiding a Loss from Misse

CPG – Avoiding a Loss from Missed POS Forecasts

Background: This leading dental care brand is an international client in multiple markets. As part of a brand extension, they launched a new formula, which ...

CPG – Using Trade Credits to Sup

CPG – Using Trade Credits to Support a New Product Launch

Background: This well-known frozen food manufacturer was planning for the Canadian launch of a new product under a new brand name, with the goal of targeti ...

Consumer Electronics – Exploring

Consumer Electronics – Exploring Digital Audio during a High-Demand Season

Background: This manufacturer of consumer electronics in Canada was looking to promote their Holiday Sale and increase awareness of the brand’s new High En ...

How Stanfield’s Achieved More fo

How Stanfield’s Achieved More for their Exposed Campaign

Background: Stanfield’s was looking to execute an “America’s Got Talent“ style of contest, called “Exposed.” The campaign included an integrated broadcast ...