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News and Insights

News and Insights

White papers

The C-Suite Guide to Corporate Trade

Businesses today are faced with tremendous pressure to navigate between now and next. EBITDA is everyone’s responsibility, and Senior Executives are tasked with uncovering and bringing opportunities to the table that will drive efficiency and v ...

The Financial Director’s Guide to Corporate Trade

Businesses today are faced with tremendous pressure to navigate between now and next. EBITDA is everyone’s responsibility, and financial professionals are tasked with ...

Articles

The Canadian-ness Spectrum: How Brands Act, Produce and Engage

This article is the final installment of a three-part CMA Café series based on a roundtable discussion with senior marketers on what it means to be Canadian, branding, and tariffs. Here are the links to the previous articles for your reference: Navi ...

Context Is the New Strategy: Rethinking Global and Local Markets

This article is part two of a three-part CMA Café series based on a roundtable discussion with senior marketers on what it means to be Canadian, branding, and tariffs. Here is the link to the first article for your reference: Navigating Cost Pressur ...

Navigating Cost Pressures: Inaction is Riskier than Change

Active International and the Canadian Marketing Association hosted an exclusive gathering of senior marketers to discuss tariffs, branding and what it means to be Canadian.  In our round table, we were joined by Marina Baric (Former VP Marketing, Ex ...

News

Globe & Mail: Canada’s Best Workplaces

Canada's Best Workplaces 2021 "High-trust, high-performance cultures stand out. In challenging times, these organizations show we are Better Together." Active Interna ...

Celebrating Diversity with a Live Cook-Along

  We partnered with the China National Tourist Office London and marketing consultant specialists Make it China to help organise an event that would bring our i ...

Launching our new podcast series What’s Next

Launching officially on 26th January, Karim Kanji from the Candian Active International office will be hosting and interviewing guests from around the world for their p ...

Videos

#Media360: From Aisles to Algorithms: The Future of Canadian Retail Media

Retail media is no longer just an emerging trend—it became a game-changer for brands looking to win at the point of purchase. With Canadian retail media ad spending projected to reach C$3.15 billion in 2025—a 26% year-over-year increase—this ch ...

#Media360: The Future of Connected TV (CTV) Advertising in Canada for 2025

As more Canadians cut the cord and shift to streaming, Connected TV (CTV) has cemented its place as a powerful platform for advertisers to build data-driven, impactful connections with audiences. With CTV viewership projected to grow by 26.4% this ye ...

Media 360: Will The Cookie Ever Crumble?

On June 19th, 2024, we organized an engaging Media360 webinar to discuss the evolving digital advertising landscape in light of Google's recent announcement to delay the phase-out of third-party cookies until 2025. The session featured experts from G ...

Success stories

Post Consumer Brands

“Active’s inventory solution helps us recover write downs, reduce our cost of sales, and improve our overall profitability. What started as a single transaction quickly turned into many, and we have since built Active’s trading model int ...

Canadian Tire Corporation

“The Active team is wonderful to work with. They are always collaborative not only with us but with our AOR and in times of success and challenges. They proactively offer solutions and adapt to our needs to ensure they deliver value to CTC.” C ...

Sammontana

“We have been in a successful partnership with Active International for several years. Active has consistently succeeded in reselling our stock and have allowed us to keep the media plan unaltered and aligned to our business strategies and the K ...

Press releases

AMS Earns 2024 Great Place to Work Certification

AMS Earns 2024 Great Place to Work Certification Toronto, ON – AMS is proud to announce that we have been certified as a Great Place to Work® in Canada after a thorough, independent analysis conducted by Great Place to Work Institute® Canada. ...

Active Recruits Caroline Breton to Lead New Canadian Brand

Caroline Breton’s Previous Positions Include Roles at Dentsu, Group M and Publicis   (Toronto, ON) February 22, 2023 - Active International, a global leader in media and supply chain innovation, is thrilled to announce that Caroline Breton ...

Active International and the Gord Downie & Chanie Wenjack Fund Team Up to Unveil Markham’s First Legacy Space

The Legacy Space is a launchpad for learning and an important step in the journey towards reconciliation.   (Markham, ON) October 17th, 2022 – In partnership with the Gord Downie & Chanie Wenjack Fund (DWF), Active International, a m ...

Meet Our Thought Leaders

Andrew Bulmer

President, North American Agency Brands

Andrew Bulmer

President, North American Agency Brands

Scott Miles

Managing Director

Scott Miles

Managing Director

Brad Gilliland

SVP Client Solutions

Brad Gilliland

SVP Client Solutions

Joanne Crump

EVP Integrated Media

Joanne Crump

EVP Integrated Media