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What's New The Canadian-ness Spectrum: How Brands Act, Produce and Engage
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Insights

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CPG – Turning a Short-Coded Nigh
CPG – Turning a Short-Coded Nightmare into Media Opportunity

Challenge: Our client forecasted higher sales of a new product than they were able to achieve in the Canadian marketplace, and were forced to deal with exc ...

CPG – Securing Premium Commercia
CPG – Securing Premium Commercial Airtime During the Super Bowl

Background: This popular dental care brand is an international client that has been leveraging Active International’s corporate trade expertise to provide ...

Maximizing Value of Pharmaceutical Clo
Maximizing Value of Pharmaceutical Closeout Inventory

Challenge: A Pharmaceutical Company in Canada was looking for a new solution to obtain additional value for their close out inventory of over-the-counter p ...

Consumer Electronics – Making Ro
Consumer Electronics – Making Room for a New Product Line

Challenge: A Consumer Electronics company in Canada was launching an updated line of electronics and was sitting on inventory of last year’s model. Selling ...

How Carrier Leveraged Active to Drive
How Carrier Leveraged Active to Drive Qualified Leads to their Dealer Network

Background: Carrier Enterprise Canada (CEC) tasked Active International with driving qualified, geographically targeted leads to their national dealer netw ...

How Companies Benefit
How Companies Benefit

Driving efficiencies, generating cost savings, improving business performance and providing value to underperforming assets.

The Media Purchasing Process
The Media Purchasing Process

Aligning with client goals and forecasting future needs.

Leader’s Magazine: Global Growt
Leader’s Magazine: Global Growth

An Interview with Dean Wilson, Chief Executive Officer, International Division, Active International   EDITORS’ NOTE Dean Wilson joined Active ...

Leaders Magazine: Not Your Traditional
Leaders Magazine: Not Your Traditional Corporate Trading Model

What are the biggest challenges facing providers of hotel accommodations?   One of the main challenges that the hospitality industry faces in any mar ...

Apparel Magazine: Restoring the Value
Apparel Magazine: Restoring the Value of Excess Inventory

Though it's only June, many retailers are beginning to plan for the upcoming holiday season. There is no doubt most retailers are bulking up their supply ch ...

Western Hotelier Magazine: Canadian Bu
Western Hotelier Magazine: Canadian Business Travelers Find Hotels Lacking on Some Important Priorities

Canadian Business travelers find hotels lacking on some important priorities. Hotels are missing the mark in a couple of key areas, according to a recent s ...