On June 18th, 2019, Active Canada hosted an engaging discussion covering one of the hottest topics in the industry right now: Gaming and eSports. 

The panel discussion focused on what brands can expect from this emerging industry, as well as how they can leverage the media for their own campaigns and initiatives. 

Active Canada’s Karim Kanji, Director of Social and Emerging Media, moderated the panel, which had a 50/50 split of male and female panelists, proving that the industry shatters gender stereotypes of the traditional “Gamer.” The panelists included Robert Rames (Blue Ant Media), Kevin Johnson (Gameloft), Valerie Shih-Lau (Waveform Entertainment), and Alicia Junus (Accelerate Gaming). 

A video recording of the panel discussion can be found below: 

Some of the key insights from the event have been summarized in a Twitter Moment for you to enjoy over a coffee break as snackable content. 

We hope to see you at our next event! Let us know what topics you’d like to hear about next!