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The Canadian-ness Spectrum: How Brands

The Canadian-ness Spectrum: How Brands Act, Produce and Engage

This article is the final installment of a three-part CMA Café series based on a roundtable discussion with senior marketers on what it means to be Canadian ...

Context Is the New Strategy: Rethinkin

Context Is the New Strategy: Rethinking Global and Local Markets

This article is part two of a three-part CMA Café series based on a roundtable discussion with senior marketers on what it means to be Canadian, branding, a ...

Navigating Cost Pressures: Inaction is

Navigating Cost Pressures: Inaction is Riskier than Change

Active International and the Canadian Marketing Association hosted an exclusive gathering of senior marketers to discuss tariffs, branding and what it means ...

Why Brands are Outsmarting Cost Pressu

Why Brands are Outsmarting Cost Pressures using Corporate Trade.

If you sit at the leadership table today, you don’t need a reminder that the rules have changed. Costs are climbing, budgets are tightening, and the margin ...

The Circular Shift: How Recommerce and

The Circular Shift: How Recommerce and Corporate Trade Are Reshaping Retail

Putting the ROI Back in Sponsorships w

Putting the ROI Back in Sponsorships with Corporate Trade

By Steve Muscat, VP Strategic Partnerships In a precision-marketing world, there are some who say the art of mass reach and brand building is losing its ...

What The C-Suite Should Know About Pro

What The C-Suite Should Know About Programmatic Media

Originally published on Forbes.com - click here to view the original article By Darren Riley, SVP International Media with Active International, and an e ...

Satisfying commercial solutions

As published by Retail World August issue 2021. Active International's Head of Commercial Cameron Baxter discusses his recent appointment and the evolution ...

Advertising on a Budget?

Paying for media with excess inventory, known as Corporate Trade, is a smart trend in advertising and procurement. Want to learn more? ...

How to Fund your Marketing Budget with

How to Fund your Marketing Budget with Product

At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a ...

Active International Expands Beyond Me

Active International Expands Beyond Media, Securing New Trading Partnerships

Lamb Creative Group, AXIS Integrated, Bruce Clay, Canada Sanitization Solutions and Render Media Among Their New Trading Partner Network (Toronto, ...

What’s Next with Steve Dennis

ABOUT THIS EPISODE We speak to Steve Dennis, author of 'Remarkable Retail How to Win & Keep Customers in the Age of Disruption'. Steve gives u ...