This solution could work for you if…

  • Want to attract new customers
  • Have a Marketing budget


The Challenge

A major UK tour operator was looking to drive new business in the face of a challenging travel environment.

Our Solution

  1. Active worked with the client’s existing media agency to identify and recommend Tradable opportunities and partners
  2. Active agreed to purchase a defined percentage of the net media cost in gift cards
  3. Bookings were transacted via the company’s website at the market rate
  4. The tour operator received significant guaranteed ROI from the marketing campaign


The Benefits

  • Client received a guaranteed percentage of the media cost in sales of holidays even before the campaign went live
  • Media Owner received increased investment from the tour operator
  • Active International drove sales of holidays that were purchased by media and client partners who paid with their gift cards


To explore how Active International can help your business achieve more, get in touch.