This solution could work for you if you…

  • Have an inventory problem for Active to solve before any media runs
  • Need help to find new distribution channels
  • Are a retailer 


The Challenge

A well-known retailer in the UK was looking to launch an online movie streaming service and wanted to maximise their new customers.

Our Solution

  1. Active worked with the media agency to identify and recommend Tradable opportunities and partners
  2. Active agreed to purchase a defined percentage in new business via gift cards
  3. Gift cards were traded with media partners to be used for staff incentives and reader promotions.


The Benefits

  • Client purchased vouchers representing incremental business and customers
  • Media Owners were able to pay for gift vouchers using their media space and reader promotions drove magazine subscriptions
  • Active International gained media space as payment for the vouchers and the media space was then sold to clients in exchange for cash and stock


To explore how Active International can help your business achieve more, get in touch.