This solution could work for you if you…
- Have capital tied up in slow moving or obsolete assets
- Want to restore value to the business
- Are looking to increment Marketing budgets
A top car manufacturer in the UK had a stock of vehicles from the outgoing model that were unregistered, but no longer in demand by the dealership network. The stock was facing a value write down when Active were called in.
- Active worked with the car manufacturer to develop a dealer promotion
- The manufacturer discounted the vehicles to dealerships
- Active issued Trade Credits to make up the difference between the book value and the new discounted price
- The client sold all the outstanding stock without facing a loss of value
- The Trade Credits were used to part fund TV and Publishing activity
- Client sold stock of the outgoing model at full book value to make way for the incoming new model
- Media Owner received media campaign from a client who would have had to cut their budget due to the stock issue
- Active International sold cars
To explore how Active International can help your business achieve more, get in touch.