Background:
Carrier Enterprise Canada (CEC) tasked Active International with driving qualified, geographically targeted leads to their national dealer network. This was executed via a centralized web-based dealer locator, generating consumer engagement for rebate promotions. They wanted to do this while reducing their cash expense on media.
Active Innovation:
- Active planned and executed a diverse digital campaign for CEC, leveraging its extensive knowledge of Facebook, search engine marketing, behavioral/content targeting, and retargeting.
- Agility in optimizing the campaign by Active’s digital team resulted in over-delivery against targets for the campaign.
- Carrier Enterprise Canada (CEC) applied trade credits from a previous inventory trade-in to reduce the cash costs of the campaign.
Achieving More:
- The campaign had over 50 million impressions and saw a 38% reduction in customer cost of acquisition.
- It more than tripled their Google Search conversion rate.
- Overall since 2014, Active International has delivered an average 15% savings on TV media executions, including premium NHL Sponsorship packages.
- CEC has also used Active’s trading model to triple their return on 6 different inventories since 2014
