On June 19th, 2024, we organized an engaging Media360 webinar to discuss the evolving digital advertising landscape in light of Google’s recent announcement to delay the phase-out of third-party cookies until 2025. The session featured experts from Google, The Trade Desk, Canadian Tire, and Active International, who provided insights into the implications of this delay and the future of digital advertising in Canada. Our panel shared valuable knowledge and strategies for successfully navigating these changes.

Stay tuned for more insightful digital advertising discussions and updates from Active International.