Major Financial Services company in the USA was in need of funding to support a sports sponsorship.


Active provided incremental cash to the client through a cash Cross Purchase Program. The client made a commitment to purchase a multiple of the consideration payment in media through Active.


Active placed 100% of the client’s network radio along with a portion of their National Cable working with the agency and in-house media team. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.


  • Client received incremental funding to support the sponsorship
  • Media placement according to established media plans
  • Since the initial contract, the client has executed repeat transactions

To explore how Active International can help your business achieve more, get in touch.