(Toronto, ON) August 15, 2018 – Ahmed Al-Waili, Director of Programmatic for Active International Canada, will be sharing his knowledge on the realm of programmatic buying with brand marketers at the MediaPost Data & Programmatic Insider Summit. Al-Waili will participate in a panel discussion, entitled “Can Programmatic Build Brand?” and will be discussing whether it is possible for advertisers to leverage automated media buying to develop their brands, along with the targeting methods, goals, and performance indicators that can be used.
With over 8 years of online marketing experience and 6 years in the programmatic space, Al-Waili currently leads the Programmatic division at Active International’s Toronto, Canada office. His expertise stems from his time at DSPs Chango and Ignition One, along with SSP Rubicon Project.
The Data & Programmatic Insider Summit, held by MediaPost in Lake Tahoe, CA, will cover the challenges that brands and agencies face in the evolving programmatic space, especially as new channels such as audio, voice, and out-of-home become increasingly prominent. Speakers include senior level brand marketers, programmatic experts, data gurus, and agency professionals, all of whom are able to offer a wide array of perspectives on programmatic buying.
About the Conference
An annual gathering of the data and programmatic gurus, this conference covers the next generation of challenges to help brands and their agencies chart their course. Topics covered include Building the First-party Data War Chest, Can Programmatic Build Brands, Automation in Audio, Voice, Out-of-Home, Video and the New Direct Brands, New Bidding Dynamics, and Optimizing for Transparency.
MediaPost’s Data & Programmatic Insider Summit will be held from August 22-25, 2018 in the Alpine Ballroom of The Resort at Squaw Creek, located at 400 Squaw Creek Road, Olympic Valley, CA, 96146. For more information or to register, visit https://www.mediapost.com/programmaticinsidersummit/register.