Chris is Chief Marketing Officer for PHD Worldwide His role is to globally amplify PHD’s vision of enabling marketers to ‘Make the Leap’ – a call to action and reference to how the agency prioritises creativity to drive disproportionate growth for marketers, backed by its proprietary planning platform Omni Studio.

Chris is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; he believes that considered, creative, integrated, innovative communications create value for audiences, brands and businesses; that reach is not an objective; and that hope is not a strategy.

His background is in strategic media and communications planning, and has delivered thought leadership for a range of clients across both Europe and APAC, working on global and regional projects for brands including Singapore Airlines, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, Ebay, LG and The Guardian.

An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of machine learning on marketing. A regular and respected commentator on the communications industry, he has presented on stages including Cannes, Spikes Asia and Mumbrella360.