What’s Next with Adrian Montgomery
We talk with Adrian Montgomery, CEO of Enthusiast Gaming, about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers.
“60% of Gen Z prefer e-sports over traditional sports”. A statistic that may seem strange to some, however, Adrian illuminates how the US election zoned in on the Gen Z vote by getting on board the gaming train.
The potential for the advertising & marketing industry is vast, with privacy updates being extensively rolled out and impacting available third-party data. The wealth of first-party data in the growing gaming community will be crucial for advertisers seeking to reach a demographic that is hard to find using traditional media routes.
Listen to the episode on our podcast mini site here – www.thewhatsnextpodcast.com/episode/adrianmontgomery
The What’s Next Podcast
Big Ideas and Innovative thoughts on the future of Marketing, Media, Advertising and more!
Launched in January 2021, we have enjoyed great conversations with guests from all over the world covering topics such as global consumer trends, diversity in company culture, economic recovery and businesses ‘building back better’ post pandemic.
Subscribe to the Podcast: www.thewhatsnextpodcast.com/listen