Details
Streaming isn’t one-size-fits-all anymore, and marketers couldn’t afford to treat it that way. As FAST (Free Ad-Supported Streaming TV), AVOD (Ad-Supported Video on Demand), and SVOD (Subscription Video on Demand) each established their place in Canada’s media mix, the real challenges were knowing where audiences were, how they were watching, and how brands could show up with intent.

On Thursday, August 21, 2025, we hosted an exclusive one-hour #Media360 webinar exploring Canada’s evolving streaming landscape and giving marketers the clarity to plan, buy, and create with confidence.

Our expert panel—featuring leaders from Corus, Roku, LG, Media Pulse, and Active International—examined what was changing, what was working, and what marketers needed to know to make better decisions heading into 2026.

We covered:

• Strategy & Insights
  What drove audience shifts across FAST and AVOD in Canada, and how brands adjusted their media mix to meet changing behaviours.

• Planning & Performance
  How FAST, AVOD, and SVOD fit into video strategies, and which KPIs mattered most across each model.

• Creative in Context
  How messaging evolved across streaming platforms to better engage viewers and deliver results.

• Regulations & Realities
  How CanCon and Bill C-11 shaped content, inventory, and ad opportunities in the Canadian market.

The session helped marketers stream smarter, whether they were optimizing existing plans or rethinking entire video strategies.

Speakers

• Dustin Metcalf – VP, Broadcast Media – Active International

• Ivan Pehar – Director, Ad Revenue, Strategy – Roku

• Deborah Gurofsky – SVP & Managing Director – Media Pulse

• Philippe Kleim – VP, National Revenue & Digital Advertising Strategy – Corus Entertainment

• Ryan Noonan – Sr. Account Director – LG Ad Solutions