Retail media is no longer just an emerging trend—it became a game-changer for brands looking to win at the point of purchase. With Canadian retail media ad spending projected to reach C$3.15 billion in 2025—a 26% year-over-year increase—this channel rapidly became a critical part of the marketing mix. But how could brands and retailers fully harness the power of RMNs, and what was next for this fast-evolving space?
We hosted an exclusive #Media360 webinar, where industry experts discussed the real impact of retail media and how brands could leverage first-party data and in-store analytics to drive measurable growth.
What Attendees Learned:
Our expert panel from Canadian Tire, Criteo, Stratagem, and Active International shared exclusive insights, data-driven strategies, and addressed key industry challenges, including:
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The Data-Driven Retail Media Boom – What fueled retail media’s explosive growth in Canada and beyond.
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Bridging the Retail Media Silos – How brands took a more holistic approach to measurement, audience insights, and cross-platform effectiveness.
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Beyond Digital: In-Store & Omnichannel Strategies – How retailers turned foot-traffic data into high-performance advertising.
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Customer Acquisition & ROI – The key metrics that mattered—and how brands lowered CAC while increasing lifetime value.
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What’s Next? – The future of retail media networks and the innovations brands needed to prepare for.
