Listen to Active International’s Steve Muscat, VP Strategic Partnerships, as he explores on how Sponsorships can be an impactful way to build mass reach and brand equity, but can be overlooked in the media mix. This webinar, originally hosted for members of the FHCP on March 29th, 2022, provides insight on how the Corporate Trade model can be used as a smart financial & marketing tool to drive better sponsorship ROI, protect sponsorship budgets, and increase brand loyalty.
