Advertisers seek transparency, but how can they set themselves up for cleaner, more accountable relationships from the outset of a campaign? Active International’s Ahmed Al-Waili, together with Ben Hovaness and moderator James Mullany, will discuss how advertisers are using clear up front KPIs, shared definitions of transparency, RFPs and programmatic disclosures to build a “transparency plan.”
See Active International’s Ahmed Al-Waili and other industry experts speak August 21-24th at the MediaPost Data & Programmatic Insider’s Summit in Lake Tahoe.