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COVID-19

Media Insight Roundups

With consumers adjusting to a “new normal” spending increased time in their homes, brands need to pivot their strategies accordingly. Active International compiles regular Insights Reports focusing on current trends around media consumption habits and changing consumer behaviour. We hope you find them useful as your business navigates now and prepares for what’s next.

Reach out to any member of our team or use our Contact Form to discuss the impact on your brand. We hope that you, your teammates and loved ones are healthy and safe during this time. We may all be amid uncharted territory, but together we Achieve More.

Week of March 16th, 2020 – What we learned from SARS outbreak

Week of March 16th, 2020 – What we learned from SARS outbreak

What we learned about consumer behaviour from the SARS outbreak of 2003-2004; what we can learn from China; and what media trends are emerging in Canada during the early stages of COVID-19.

Week of March 23th, 2020 – Rise in "At Home" Media

Week of March 23th, 2020 – Rise in "At Home" Media

The impact of government restrictions on consumer behaviour and businesses; a rise in “at home” media in Canada, such as TV, digital, gaming and streaming; and what media consumption looks like globally.

Week of March 30th, 2020 – Consumer Habits While in Isolation

Week of March 30th, 2020 – Consumer Habits While in Isolation

Canadian and global consumer habits while in self-isolation; entertainment is important to consumers when consuming media; the impact of generational differences on media consumption; and brands that inspired us.

The Case for Advertising in a Downturn

The Case for Advertising in a Downturn

5 reasons brands should continue advertising in a downturn. In challenging times, marketing budgets are often the first to be cut, but many economists disagree.

Are We Tired of COVID-19 News?

Are We Tired of COVID-19 News?

This report examines consumption trends within the News category across mediums. It also offers insights into what viewers are tuning in to, if not the news?

Week of April 13th, 2020 – Escapism Trends Continue

Week of April 13th, 2020 – Escapism Trends Continue

Consumer trends, including shopping local and cooking at home; e-commerce and Google search trends; broadcast and digital continue to dominate; escapism through subscription and streaming services; and reaching male audiences despite the cancellation of sports.

Foresight: Post-COVID-19 Predictions

Foresight: Post-COVID-19 Predictions

This report looks ahead to a Post-COVID-19 world. As we emerge from the crisis, what trends and consumer behaviours will stick around, and how will the world be different?

The Impact of COVID-19 on Canadian Retail

The Impact of COVID-19 on Canadian Retail

This report covers the impact of COVID-19 on retail in Canada, including a 2020 industry forecast, insight into global consumer behaviour, and an interview with a Canadian retailer. What can these businesses do to make customers feel safe when returning to their stores?

Week of June 29th, 2020 – Revisiting Consumer Trends

Week of June 29th, 2020 – Revisiting Consumer Trends

After 3.5 months in isolation, what consumer habits have changed? As the country begins to re-open, we examine the impact on media and what this means for advertisers.

Live Sports Media Updates (as of July 13, 2020)

Live Sports Media Updates (as of July 13, 2020)

With live sports now returning to Television, advertisers that are first to show their support will undoubtedly reap the benefits. We have summarized the key highlights of what you need to know in an easy-to-follow blocking chart.

COVID-19 Consumer Trends: Travel

COVID-19 Consumer Trends: Travel

As countries across the globe open borders and ease travel restrictions, what’s in the hearts and minds of Canadian consumers? What opportunities are there for the hard-hit travel industry in 2020 and beyond?

COVID-19 Consumer Trends: Black Friday

COVID-19 Consumer Trends: Black Friday

There is no doubt that Black Friday will look different this year and be more challenging for retailers due to the impact of COVID-19. This report covers predictions for Black Friday, consumer shopping behaviour, and expected media trends.

Webinar: The Case for Advertising in a Downturn

Webinar: The Case for Advertising in a Downturn

This 1 hour webinar, in collaboration with the FCPC, offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 4 reasons brands should continue advertising during a downturn.

COVID-19 Consumer Trends: E-Commerce & D2C

COVID-19 Consumer Trends: E-Commerce & D2C

COVID-19 has accelerated disruption of the Canadian retail industry, and e-commerce is thriving. This report looks at what online consumers care about, and the opportunities brands and retailers can leverage as they build out their online stores.