How we partner with your media agency:

Your media agency plays a critical role as a partner and mastermind behind your media plan.
Active works with your agency to identify areas where incremental value can be achieved through our media investments. 

Active takes the lead from your agency, replicating the media buy and benchmarks you created to meet your objectives. We don't buy until you sign off. Quality guaranteed.

We do not replace your agency.
They create the plan and negotiate media cost benchmarks.
We apply our trade investments to your media plan to help you achieve MORE.