Marketing Budget Solution

Fund media budgets using excess products.

Brand and marketing goals are often greater than the budget that is allocated to fulfill those goals. In fact, recent studies show that Canadian marketers are increasingly bracing themselves for budget cuts. This prevents brands from achieving the stand out they require in a fragmented media landscape. Active allows companies to increase marketing budgets, or deliver savings against current budgets without compromising reach. By part paying for the media cost in unsold product, your budgets go further and drive greater impact for your brand. 

Don't have excess products to trade up?  We can still help, contact us to learn more.

Working with Active International allows marketers to maintain or increase marketing budget by part paying for the media cost with product
 Product inventory can either be first line or overstock
 Active International works with your media agency to identify and recommend tradable media opportunities and partners
 Working with Active does not affect the quality or price at which your agency buy your media
 Active and your agency will confirm your media campaign with media owners
 Active will invoice you for the required amount of products
 Product will be sold through re-sale buyers approved by you


Download the powerpoint presentation to learn more: Marketing Budget Solution