Restore Value on Excess Product Inventory
Restore value on excess product inventory
Corporate Trade solution
This company trades up unsold inventory for across a number of their brands. They receive 3X market value for them in trade credits, helping them to recover a portion of the P&L write-down.
Since 2016, the brand has used this strategy to restore value on 4 product inventories and dial up budgets for various TV, digital and social campaigns.
Trading up allowed the company to recover product inventory write-downs. Trade credits also delivered an average 15% budget boost to their media campaigns. Moreover, the campaign over-achieved on key metrics - more than doubling reach with 3.9M and delivering over 5X more impression than goal.
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