Case Study: Best way to maximize sponsorship value on a modest budget


Obtain custom sponsorship with a modest budget. 

Corporate Trade solution

This North American restaurant chain leverages Active International's media relationships and expertise to execute and provide strategic input to their advertising campaigns. Working with their creative agency, Active delivers value on premium TV, radio and out-of-home and high profile sponsorship executions. 


Active was able to develop a 3 year Toronto Raptors sponsorship with the Air Canada Center. The sponsorship included in-stadium retail, sampling and signage. Additional media in TV, Radio and OOH is also made affordable through Active International's unique trading negotiation. 



  • Place an ad during Superbowl and keep CFO happy

    Learn how a dental care company used trade credits to save half the cost of a Superbowl campaign

  • How to launch a movie streaming service and generate new clients

    A top retailer wanted to launch an online move streaming service and maximize customer reach. With the use of their corporate trade credits, they were able to complete their goal effectively and affordably. 

  • How Carrier Enterprises tripled return on excess inventory

    How Carrier Enterprises Canada (CEC) leveraged Corporate Trade to triple return on excess inventory.