Case Study: Restore Value on Excess Product Inventory

Challenge

Restore value on excess product inventory

Corporate Trade solution

This company trades up unsold inventory for across a number of their brands. They receive 3X market value for them in trade credits, helping them to recover a portion of the P&L write-down. 

Results

Since 2016, the brand has used this strategy to restore value on 4 product inventories and dial up budgets for various TV, digital and social campaigns. 

Trading up allowed the company to recover product inventory write-downs. Trade credits also delivered an average 15% budget boost to their media campaigns. Moreover, the campaign over-achieved on key metrics - more than doubling reach with 3.9M and delivering over 5X more impression than goal. 

 

  • Place an ad during Superbowl and keep CFO happy

    Learn how a dental care company used trade credits to save half the cost of a Superbowl campaign

  • How to launch a movie streaming service and generate new clients

    A top retailer wanted to launch an online move streaming service and maximize customer reach. With the use of their corporate trade credits, they were able to complete their goal effectively and affordably. 

  • How Carrier Enterprises tripled return on excess inventory

    How Carrier Enterprises Canada (CEC) leveraged Corporate Trade to triple return on excess inventory.