Case Study: Proactive solution to mitigate P&L risk

Challenge

Mitigate P&L risk

Corporate Trade solution

This leading global chocolate and confectionery manufacturer has leveraged Active's trading model to purchase seasonal inventory at full value in trade credits to reduce the cash expenditures of their media campaigns. Collaborating with their media agency, Active delivers high-impact campaigns and extensive media reporting. 

Results

To date, over $20M in media has been placed through Active, delivering over $3M in cash savings using trade credits. Since 2011, the company has used this strategic solution to maximize their return on 27 different seasonal inventories. 

 

 

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