Case Study: Place an ad during Superbowl and keep CFO happy

Challenge:

This international dental care brand wanted to launch a socially conscious campaign and hashtag during the Superbowl. 

Corporate Trade Solution:

Trade credits are used across North America to deliver cost savings on premium TV and digital media executions since 2013. The popular brand regularly trades up their excess product in exchange for trade credits.Trade credits and trading partnerships have helped the brand launch their new campaign in an affordable way. 

Results:

  • Optimizing a retailer's geographic footprint

    A leading sports retailer in Canada was looking to integrate a national chain of stand-alone specialty locations into their larger retail formats, while minimizing financial impact.

  • Getting out of an unwanted lease

    A major home appliance manufacturer's head office was stuck in year 2 of a 5 year lease in an undesirable location.

  • A smart way to liquidate old machinery

    A Canadian paper products manufacturer was stuck with a large, heavy piece of outdated machinery that weighed even heavier on their books.