Case Study: Innovative way to get more media budget

Challenge

Maximize advertising reach

Corporate Trade solution

Pinnacle Foods Inc. got 3X the market value for their excess inventory in trade credits. These trade credits were then transferred to global offices, where Pinnacle used them to boost digital and advertising budgets for Duncan Hines, Swanson and Hungry Man brands. 

Results

  • Trading up allows Pinnacle to count on an average 15% budget boost
  • Since 2003, they've increased their Canadian advertising campaigns by millions
  • Place an ad during Superbowl and keep CFO happy

    Learn how a dental care company used trade credits to save half the cost of a Superbowl campaign

  • How to launch a movie streaming service and generate new clients

    A top retailer wanted to launch an online move streaming service and maximize customer reach. With the use of their corporate trade credits, they were able to complete their goal effectively and affordably. 

  • How Carrier Enterprises tripled return on excess inventory

    How Carrier Enterprises Canada (CEC) leveraged Corporate Trade to triple return on excess inventory.