Case Study: How Carrier Enterprises tripled return on excess inventory

Challenge

Triple return on excess inventory while driving cash savings to their media expenses

Corporate Trade solution

  • Active International was able to drive qualified leads for Carrier Enterprise Canada (CEC) to their national dealer network
  • Active's extensive knowledge of search engine optimization, behavioral/content & retargeting was able to over deliver against targets

Results

  • The campaign had over 50 million impressions and saw a 38% reduction in customer cost of acquisition
  • It more than tripled their Google Search conversion rate
  • Since 2014, Active International has delivered 15% savings on TV media executions, including premium NHL Sponsorship packages
  • CEC has used Active's strategic solution to triple their return on 2 different inventories since 2014
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