Guarantee ROI on AD Campaign
Guarantee ROI on an ad campaign.
Corporate Trade solution
The retailer worked with their corporate trade partner on a cross-purchase solution. They collaborated with their media agency to identify opportunities and buy their existing media plans through a trade partnership. In return, their corporate trade partner bought back an agreed amount of retail gift cards in cash from the retailer. Those gift cards were traded with media partners (in return for media space), to be used for staff incentives.
The retailer received a guaranteed percentage of the value of the media campaign in new business, even before the campaign went live. All by placing media they would have spent any way through corporate trade.
As people typically spent more instore than the gift card value, the sales lift delivered to the retailer was greater.
A cool idea for driving store traffic
A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.
Getting out of an unwanted lease
A major home appliance manufacturer's head office was stuck in year 2 of a 5 year lease in an undesirable location.
Innovative way to get more media budget
Pinnacle Foods Inc.faced the problem of trying to gain additional budget for their new advertising campaign. Learn how Corporate Trade helped solve them sell their excess inventory and gain media budget.