Case Study: Best way to maximize sponsorship value on a modest budget

Challenge

Obtain custom sponsorship with a modest budget. 

Corporate Trade solution

This North American restaurant chain leverages Active International's media relationships and expertise to execute and provide strategic input to their advertising campaigns. Working with their creative agency, Active delivers value on premium TV, radio and out-of-home and high profile sponsorship executions. 

Results

Active was able to develop a 3 year Toronto Raptors sponsorship with the Air Canada Center. The sponsorship included in-stadium retail, sampling and signage. Additional media in TV, Radio and OOH is also made affordable through Active International's unique trading negotiation. 

 

 

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