Case Study: Achieve higher ROI on advertising budgets

Challenge

Achieve higher ROI on advertising budgets. 

Corporate Trade solution

This leading international travel brand leveraged Active's Guaranteed ROI Solution. Active worked with the travel brand's media agency to trade their media budgets and worked with their network of media owners to guarantee sales for the organization. Active committed to buy back 20% of their traded net media budgets in sales. Travel services purchased are used for Active's network of Media Owner trading partners. 

Results

The travel company receives 100% net cost of the services booked as well as benefiting from awareness within the media owner groups. The brand achieved significant ROI through working with Active, incremental to the expected media ROI. Since 2012, Active has placed $3.4 million in media, and bought back $1.2 million in travel services.  

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