A cool idea for driving store traffic
A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.
Corporate Trade solution
For this long-standing client, Active's account team created a sweepstakes program that could be paid for with their trade credits.
- A month of major-market media: For four weeks, across 24 markets, radio stations promoted the client’s products.
- When money talks, so do consumers: Each day, the 10th caller in each market received a $100 check to help pay for groceries.
- Frozen foods, fresh data: The client collected consumer data for use in future targeted promotions/coupons.
- Sales exceeded expectations by 6%.
A smart solution to problem commercial real estate
A major global consumer hygiene products manufacturer was struggling with the sale of a large surplus industrial facility that had been on the market for over 2 years.
Maximizing value of pharmaceutical closeout inventory
An international pharmaceutical and healthcare company was looking for innovative ways to get more value for their closeout inventory.
Optimizing a retailer's geographic footprint
A leading sports retailer in Canada was looking to integrate a national chain of stand-alone specialty locations into their larger retail formats, while minimizing financial impact.