Marketing Magazine discusses how Active International helps clients turn their unwanted inventory into media dollars. Featuring a case study from Pinnacle Foods and commentary from Andrew Bulmer svp and managing director.
While there are multiple options for retailers to manage the resulting revenue and inventory impact, corporate trade, in many cases, is the most strategic answer.
Active International, the largest global independent corporate trade company, today announced the appointment of Catherine Hume to lead the firm’s expansion into Chile.
Press release: Industry leader Karim Kanji has been appointed as Director, Social Media Strategy and will lead Canadian social advertising efforts in partnership with parent company Active International.